Pilates Club
Pilates & Fitness Studio
How We Built & Launched Pilates Club Albania’s Online Presence
Pilates Club Albania sought to position itself as a premium Pilates studio in Durrës, build brand awareness, and create a strong community. They needed a strategic digital launch that would generate visibility and drive bookings for group and private classes.
📌 The Challenge
Pilates Club Albania wanted:
✅ Strong brand awareness & community building
✅ A premium, exclusive positioning in the market
✅ A seamless booking system for their classes
📌 Our Approach
🔹 Brand Identity First – Before launching, we developed a cohesive, high-end look for social media to reflect exclusivity.
🔹 Pre-Launch Strategy – Created & scheduled 8 teaser posts (logo, sneak peeks, meet the coach, fitness programs, etc.).
🔹 Targeted Ads for Awareness – Sponsored 3 key posts:
Coming Soon – $49.97 spent → 2,838 link clicks | 14,179 reach
Meet the Instructor – $20 spent → 788 link clicks | 11,722 video plays
Launch Invite (Stories) – $19.99 spent → 1,291 profile visits | 8,494 reach
Key Insight:
For a small budget, these ads delivered high engagement & low cost-per-click (as low as $0.02 per click!), perfect for building brand awareness before launch.
📌 The Results
(18 Dec – 15 Jan, Pre-Launch Phase)
📢 23,545 accounts reached (87.95% from ads)
📈 106,826 impressions
👥 369 new followers before launch
🔗 538 booking page clicks
📌 The Results
(Launch & Post-Launch Phase, Jan–Now)
📢 40,477 accounts reached (84.7% from ads)
👥 +991 new followers
📈 247,811 impressions
🔗 1,103 booking page clicks
📌 Google My Business: 216 interactions (10 calls, 175 asking for directions, 31 website clicks)
Impact: Pilates Club Albania has successfully positioned itself as an exclusive Pilates destination in Durrës. Now, we’re focusing on increasing bookings & community engagement.
